Neel Seth

Neel Seth

I try to build and scale products that make money.

Product, growth, and business.

Learning in public, making mistakes, and building systems that work. I can't code without AI-but with AI, I can build almost anything.

Bengaluru, Karnataka, India[email protected]

What I Actually Do

Four areas where I spend my time solving problems

Find the Right Lever

Product, marketing, sales, partnerships-these are tools, not jobs. I figure out what actually moves revenue and focus there. At ShakesBierre, it was cutting platform spend and running my own ads. At Dukaan, it was enterprise onboarding. The lever changes. The goal doesn't.

Cut Through the BS

Platforms claim attribution they don't deserve. Agencies sell FOMO. Vanity metrics look good but mean nothing. I run my own data, question everything, and focus on what actually converts to revenue. Not growth hacking-just honest measurement.

Build What Makes Money

Features don't matter. Revenue does. I build the simplest version that solves a real problem people will pay for. ReplyDaddy: $11K in 90 days. Dukaan Enterprise: $1.2M ARR. Not because the product was perfect-because it solved a problem worth paying for.

Move Fast with AI

I can't code without AI-but with AI, I ship production systems solo. Python, Flask, React, RAG, agents. I'm not a 10x engineer. I'm a 1x product person who uses AI to do what used to require a team. Speed is the advantage.

Everything is a tool. Revenue is the north star. Pick the right metrics, pull the right levers, and do whatever it takes to move the number that matters.

Work Experience

The jobs, startups, and experiments that shaped how I think about building products

Self-employedJan 2024 - Present

DukaanNov 2020 - May 2024

FounderNov 2019 - Sept 2020

Sati GroupJul 2020 - Oct 2020

OYOJan 2018 - Mar 2019

First BusinessJul 2017 - Dec 2017

Things I've Built

Products, tools, and experiments. Some succeeded, some didn't. All taught me something.

ReplyDaddy
ReplyDaddy

ReplyDaddy

AI-powered Reddit marketing tool. Built solo with AI assistance. $6k revenue in first 70 days. Currently growing at ~15% MoM. Proof that AI-assisted development works.

Claude APISupabaseFlask+1
View Project
TeacherOp
TeacherOp

TeacherOp

Platform for teachers to run online classes. Built during COVID when teachers needed one tool instead of five. Still active with regular users. My first product that people actually paid for.

ReactNode.jsWebRTC
View Project
bot9.ai

bot9.ai

AI chatbot builder for customer support. Led product and growth. Got press in TechCrunch and Insider. Taught me how to work with LLMs before ChatGPT made it mainstream.

AI/MLNLPProduct Management
View Project
Shipstation.ai
Shipstation.ai

Shipstation.ai

AI website builder. Reached 1,700+ users. Validated demand for no-code AI tools, but didn't nail retention. Learned a lot about AI UX and user expectations.

ClaudeOpenAINext.js
View Project
NoobBook

NoobBook

Educational NotebookLM clone built to teach AI/LLM integration patterns. Covers RAG pipelines, agentic loops, multi-modal AI (vision, audio, TTS), embeddings, and prompt engineering. Used in my GrowthX teaching sessions.

ClaudeOpenAIPinecone+3
View Project
Dukaan Enterprise

Dukaan Enterprise

Led product for Dukaan's B2B offering. Scaled from 0 to 10,000+ paying merchants in 7 months. Experimentation, onboarding optimization, and pricing strategy.

Product ManagementGrowthData Analysis
View Project
Rollout.site

Rollout.site

Another AI website builder experiment. Faster than Shipstation but suffered from same retention issues. Sometimes you need multiple attempts to figure out what's wrong.

Claude AINext.js
View Project
Delta Exchange Tools

Delta Exchange Tools

Built internal tools for PM productivity and an AI trading bot. Client project. Worked, but not something I'd build for myself.

PythonAPIsAutomation
View Project
Trekkit

Trekkit

E-commerce for outdoor gear. Early project. Taught me the basics of building for transactions and inventory management.

ShopifyReactNode.js
View Project

Not every project was a home run. But every project taught me something I use today.

Learn how to build AI tools & Agents

I didn't plan to teach. I just shared how I was building with AI-and it turned into a free course.

From 2023, I was building products with AI tools-using ChatGPT for ideation, Claude for coding, and various APIs to ship faster. A friend at GrowthX saw what I was doing and asked if I'd teach their community how to use AI tools to build products.

I wasn't an expert. I was just someone who figured things out. But that turned out to be the point.

Most "AI courses" are taught by people who already know how to code. They assume you understand APIs, JSON, and terminal commands. I didn't come from that background-I learned all of this using AI as my coding partner. So I could teach it the way I actually learned it: messy, iterative, and focused on getting things to work instead of being "correct."

The first cohort had 50 people. Then 100. Then requests for more sessions. Now the free course materials on GitHub have been used by 150+ people learning to build AI tools without a CS degree.

150+
Learners

People who've used the course materials

3 Sessions
Available Now

6+ hours of content, all free

100%
Free

No courses to buy, no upsells

What You'll Actually Learn

No fluff, no theory-only lectures. Just practical skills to build real AI tools.

API Fundamentals

Learn how to talk to AI models (Claude, GPT, etc.) via APIs. No prior coding experience needed-we start from absolute basics.

Build Chat Applications

Create conversational AI apps with persistent context, multi-turn conversations, and real-time responses.

Multi-Agent Systems

Build systems where multiple AI agents work together-one researches, one writes, one formats. Orchestration at scale.

Production-Ready Tools

Move beyond toy projects. Learn to handle errors, manage costs, and deploy tools people actually use.

Available Sessions

Full recordings and code samples-completely free

Introduction: The AI Learning Roadmap

A complete roadmap for learning to build with AI. Covers the key concepts, tools, and progression path you need to go from zero to building production-ready AI tools and agents.

Topics covered:

AI learning path and progressionKey tools and frameworks overviewHow to approach building with AI

Session 1: API Fundamentals & Business Applications

Master the foundations of AI tool development with hands-on API implementation, moving from basic calls to production-ready solutions that solve real business problems.

Topics covered:

Basic API interactions with Claude's APISystem prompts and temperature controlStructured output formatting
View Code & Materials

Session 2: Chat Applications & Advanced Agents

Build sophisticated chat applications with persistent context, multi-agent architectures, and production-ready features including real-time updates and specialized sub-agents.

Topics covered:

Conversation context managementPersistent chat with save/resumeMulti-agent architecture
View Code & Materials

Session 3: Building NoobBook - A NotebookLM Clone

Build a complete NotebookLM clone from scratch. Covers RAG pipelines, multi-modal AI (vision, audio, TTS), embeddings with Pinecone, agentic studio generation, and full-stack AI application architecture.

Topics covered:

RAG pipeline with embeddings and citationsMulti-modal AI (vision, audio, text-to-speech)Agentic loops and studio generation
View Code & Materials

How It Works

All sessions are free and available on GitHub. No gatekeeping, no paywalls.

Fullsession recordings on YouTube
Allcode samples and exercises on GitHub
Step-by-stepguides for every project
Realtools you can deploy and use immediately

What Participants Say

4.6
(47 reviews)
5★: 344★: 93★: 4
Sort by:
Robin Singhvi
Robin Singhvi

Building AI Coworkers @ OneDigital | Founder SmartCue | Enterprise AI

Nov 2

Should have better structure Start from the basics Went into nitty gritties before setting right context etc.

Session 1 participant
Shharrnam Chhatpar
Shharrnam Chhatpar

Co-founder AnalyticsVerse | Enabling Constant Improvement for Dev Teams | Ex-AWS Ex-Arista

Nov 2

No written review

Session 1 participant
Shiv Pratap Singh
Shiv Pratap Singh

Senior Software Engineer I at QuantamBlack AI by McKinsey | Cloud & AI | ex-WatchGuard Technologies

Nov 2

No written review

Session 1 participant
Moghal Saif Aliullah
Moghal Saif Aliullah

AI @ Cereblis | AI Product Manager

Nov 2

No written review

Session 1 participant
Vikas Wakde
Vikas Wakde

Software Engineer

Nov 2

First of all, the session was full packed with full of knowledge, the speaker started with very fundamentals that are not mostly covered when teaching such topic, but after setting up the fundamentals, we went and dived into the code and how the system actually works, the tools, the prompts and what not, but if you ask me what part of the session i enjoyed the most, then if i had to pick one, it would be the part where the speaker showed how the real world startups are using this LLM's to solve the problems at the scale, i am very excited to learn on such topics, hope we get more such sessions.

Session 1 participant
Anshul Shivhare
Anshul Shivhare

Product & Growth @ Kirana Club

Nov 2

No written review

Session 1 participant
Kiran Nair
Kiran Nair

Building Games x AI

Nov 2

Neel clearly had a lot of knowledge to share, but overall the session felt a bit unorganized in terms of flow. it felt both easy and tough to follow, at different points of time. I wasn't sure what to take away from today's session. I am pretty sure if the material was organized and prepared with more time in hand, it would have been way better. I would love to attend a follow up session with the content and flow more organized and easy to follow.

Session 1 participant
Vicky Kathuria
Vicky Kathuria

Senior Marketing Advisor Homefeild

Nov 2

Idea: Build a small live tool during a meeting - something simple but useful, like a blog topic generator or keyword search helper. Goal: Show how quick and practical tool-building can be in real-time.

Session 1 participant
Prem Prakash Singh
Prem Prakash Singh

Senior Analyst - Software Engineer Travelex

Nov 2

The session was really helpful. Got to learn more about system prompts, tools and how we can have one tools talking to another. Looking forward to the next session where we can continue on exploring the usecases for automations using AI. Thanks again for sharing the valueable insights on building AI tools.

Session 1 participant
Viola Lewis
Viola Lewis

Advanced Analytics and Automation Consultant Dropoff

Nov 2

First of all, thank you for taking the time to share your learning. It was a very useful and insightful session. The content was extremely well organized, and I especially appreciated the hands on approach. Personally, I find it much easier to understand code than documentation, so having your examples cover the basics in such depth really helped clarify the finer details of working with LLMs. If I may suggest, it would be great if future sessions could start on time, considering how valuable both the hosts' and participants' time is. Punctuality helps everyone make the most of the learning opportunity. Also, given the richness of the material, it might work even better if the content were split into two 2-hour sessions, spaced about a week apart. This would give participants time to experiment with the initial steps before returning for a more hands-on continuation. I'm looking forward to trying out the code myself. It's truly a time saver when an expert, especially one self trained, takes the time to explain the logic behind their work so clearly. Thank you once again for an excellent and engaging session.

Session 1 participant
Anuj Sharma
Anuj Sharma

Senior Software Engineer DeltaExchange

Nov 2

No written review

Session 1 participant
Rishikesh Ranjan
Rishikesh Ranjan

Leading Growth & GTM StreamAlive

Nov 3

No written review

Session 1 participant
Rakesh
Rakesh

Independent Software Consultant

Nov 3

No written review

Session 1 participant
Naganjan Kumar
Naganjan Kumar

Project Management Cordinator Verizon

Nov 3

No written review

Session 1 participant
Udayan Walvekar
Udayan Walvekar

Founder & CEO Growthx

Nov 5

No written review

Session 1 participant
Amit Goyal

Amit Goyal

Nov 5

No written review

Session 1 participant
Manoj Chaudhary

Manoj Chaudhary

Nov 6

No written review

Session 1 participant
Amith Sasi

Amith Sasi

Nov 6

No written review

Session 1 participant
Anshul Shivhare
Anshul Shivhare

Product & Growth @ Kirana Club

Nov 16

Have attended both session. Very helpful.

Session 2 participant
Vaibhav Bansal

Vaibhav Bansal

Nov 16

No written review

Session 2 participant
Udayan Walvekar
Udayan Walvekar

Founder & CEO Growthx

Nov 16

No written review

Session 2 participant
Naganjan Kumar
Naganjan Kumar

Project Management Cordinator Verizon

Nov 16

No written review

Session 2 participant
Rishikesh Ranjan
Rishikesh Ranjan

Leading Growth & GTM StreamAlive

Nov 16

This was an amazing session, neel. Easy to understand and highly actionable. For the next session I'd love to learn more about langgraph and how to build complex agents and deploy it.

Session 2 participant
Akshaya Choudhary
Akshaya Choudhary

AVP Brand Marketing and communications Upwisery

Nov 16

No written review

Session 2 participant
Rakesh
Rakesh

Independent Software Consultant

Nov 16

Neel is great at explaining complex tech jargons in a simple manner that could be understood by anyone, no matter their skill level. Session was full of practical knowledges from his product building experiences and progressed a comfortable manner from easy to complex techniques without making overwhelming everyone. However more hands on coding could be added to make the session more interactive.

Session 2 participant
Sujith Huruli
Sujith Huruli

Program Manager Allo Health

Nov 16

No written review

Session 2 participant
Rahul Thakor
Rahul Thakor

Practice Lear Data Science & Analytics Mindstix Software Labs

Nov 16

Neel is amazing. Content was absolutely on point. One of the most important takeaways: He made it super simple to try out a lot of stuff without over-engineering.

Session 2 participant
Yatendra Singh Ranawat
Yatendra Singh Ranawat

Product Manager Iksula

Nov 16

No written review

Session 2 participant
Shubham Kolkar
Shubham Kolkar

Program Associate Salesforce

Nov 16

No written review

Session 2 participant
Udayan Walvekar
Udayan Walvekar

Founder & CEO Growthx

Nov 17

No written review

Session 2 participant
Viola Lewis
Viola Lewis

Advanced Analytics and Automation Consultant Dropoff

Nov 17

Thank you Neel for the fantastic sessions. We've covered the fundamentals of using LLMs in code quite well so far. It would be great to now see a live demo on how to use prompts (vibe coding) to build an agentic application and take it all the way to production.

Session 2 participant
Prem Akash Chandrasekaran
Prem Akash Chandrasekaran

Growth Consultant

Nov 17

No written review

Session 2 participant
Savvy Jain
Savvy Jain

Founder Director CEO Cofiato

Nov 17

No written review

Session 2 participant
Hariharan V
Hariharan V

Product Manager Kratos Gaming

Nov 18

Went through the 1st Session, what an eye opener. Kudos Man. Thanks for taking these. Wish it were slower, hand-holding with an absolute execution from Level-wise Topic to Prompts Creation to Execution to close every session for an absolute beginner like me but can't ask more. Thanks a lot again.

Session 2 participant
Amol A Girhe
Amol A Girhe

Global Solution Architect Informatica

Nov 17

Thank you for delivering such a wonderful and insightful session. You covered complex material exceptionally well within the time allotted. The content provided invaluable clarity on the tools, multithreading, and, most importantly, how to best leverage these concepts to solve problems across various verticals. This knowledge is immediately actionable. We genuinely appreciate the effort and expertise you shared and look forward with enthusiasm to your upcoming sessions.

Session 2 participant
Amarjeet Sahoo
Amarjeet Sahoo

Lead Product Manager Sequioa

2 days ago

Really enjoyed the last Agentic AI session. It was refreshing to see something so practical and grounded instead of the usual toy demos. I'm especially curious to learn more about the real-world optimization ideas you mentioned.

Session 2 participant
Yash Yerma

Yash Yerma

Nov 30

No written review

Session 3 participant
Rishikesh Ranjan
Rishikesh Ranjan

Leading Growth & GTM StreamAlive

Nov 30

No written review

Session 3 participant
Piyush Shah

Piyush Shah

Nov 30

No written review

Session 3 participant
Rahul Thakor
Rahul Thakor

Practice Lead Data Science & Analytics Mindstix Software Labs

Dec 1

No written review

Session 3 participant
Anshul Shivhare
Anshul Shivhare

Product & Growth @ Kirana Club

Dec 1

No written review

Session 3 participant
Udayan Walvekar
Udayan Walvekar

Founder & CEO Growthx

Dec 1

No written review

Session 3 participant
Sandeeip Chincholkar

Sandeeip Chincholkar

Dec 1

No written review

Session 3 participant
Naganjan Kumar
Naganjan Kumar

Project Management Cordinator Verizon

Dec 1

No written review

Session 3 participant
Chetan Parmar

Chetan Parmar

Dec 2

No written review

Session 3 participant
Vedant Patil

Vedant Patil

Dec 3

No written review

Session 3 participant
Chetan Parmar

Chetan Parmar

Dec 4

No written review

Session 3 participant

47

Total Reviews

14

Written Reviews

34

5-Star Reviews

4.6/5

Average Rating

Education

SRM Institute of Science and Technology

SRM Institute of Science and Technology

Bachelor of Technology

Computer Science

2015 - 2019
GrowthX

GrowthX

Growth Program

Product Management & Growth

2021
JPH School

JPH School

High School

Science

2013 - 2015

Github Activity

Some of my public repos, live projects, practice code and small experiments!

Contribution Activity (Last 6 Months)

 

Featured Projects

Shipstation AI

Featured

AI-powered personal portfolio website builder. Generate and manage your portfolio with natural language using Anthropic AI, React, and Node.js

JavaScript
8857
aiportfoliowebsite-builderanthropic-aireactnodejs
View Repository

NewsTracker

Featured

Unbiased AI-powered news tracker using Tavily and Anthropic. Tracks topics, analyzes sentiment, fact-checks information, and generates comprehensive summaries

Python
00
ainewstavilyanthropic-claudefact-checkingsentiment-analysis
View Repository

PPT Daddy

Featured

AI-powered presentation generator using Anthropic Claude. Creates beautiful HTML slides and exports to PPTX format with custom branding support

Python
00
aipresentationspowerpointanthropic-claudeautomationpptx
View Repository

BlogBuilder

Featured

An automated blog generation tool that creates SEO-optimized content

Python
123
automationblogcontent-generationseo
View Repository

Teacherop(Neel) Free AI Course Powered by GrowthX

Featured

Free comprehensive course teaching non-developers how to build AI tools with Claude's API - from beginner to advanced with practical examples

Python
30
aiclaude-apianthropiceducationfree-coursebeginner-friendlyai-agents
View Repository

Writings & Thoughts

Sharing insights on technology, entrepreneurship, and product development

Dec 29, 2025
Featured

Mental Modal Before Prompting The Right Way

A guide for prompting from personal experience. Preparation for the prompt is 10x more important than the prompt itself.

8 min readPersonal Blog
Read Article
Dec 29, 2025
Featured

Building with AI: A Practical Roadmap for Builders, PMs, and Founders

Understanding inherited decisions, the cost of not knowing what you're building, and a practical roadmap to build with AI tools effectively.

10 min readPersonal Blog
Read Article
Nov 21, 2025
Featured

Interesting Times Ahead

Personal analysis on the AI SaaS landscape, vibe coding tools, and why MCP/standards will win. A deep dive into Cursor, Lovable, Replit, and the vanity metrics problem.

18 min readPersonal Blog
Read Article
Feb 15, 2025
Featured

The Real Cost of SEO: A Practical Guide to Ranking in 2025

Everything you need to know about SEO, backed by real data and actual costs. A comprehensive breakdown of strategies, budgets, and realistic timelines.

12 min readPersonal Blog
Read Article
Jan 15, 2024
Featured

The End of UI: Why We Won't Need Traditional Interfaces Anymore

Understanding why UI was a workaround for technological limitations and how LLMs are making traditional interfaces obsolete.

5 min readPersonal Blog
Read Article

Skills

Learning how to code, While Vibe Coding

React.jsPythonFlaskSupabasePostgreSQLTavilyCoolifyAgent Frameworks

Using llms

LLMAnthropic ClaudeOpenAI GPTPrompt EngineeringAI Integration

Product Management

Product StrategyUser ResearchA/B TestingAnalyticsRoadmap PlanningAgile/Scrum

Business & Growth

SaaSB2B SalesGrowth MarketingStrategic PartnershipsTeam LeadershipFundraising

How I Got Here

The non-linear story of learning to build products that work

This is the messy, non-linear story of how I got here. No perfect trajectory-just consistent effort and a willingness to look stupid while learning.

Let's Connect

I'm always open to discussing new opportunities, collaborations, or just having a great conversation about technology and innovation.

Find me on